After Mandate 2019, it is now accepted that the Opposition was totally outplayed, outmaneuvered and even outed from the race by the BJP. Unable to answer the question Modi vs Who, Opposition intransigence and sluggishness were in sharp contrast with the BJP’s nimble-footed flexibility, whether in stitching alliances or in projecting welfare programmes. Among the most important factors that contributed to the BJP’s success is also the nature of the media campaign the ruling party was able to mount-one that showcased a kind of strategic and masterful media choreography so far unseen in an Indian general election. The media strategy of the BJP in 2019 was so carefully planned and executed that it deserves study by media Read More
