Hyper-cultural nationalism is in the air like never before, and social media platforms have become the fireballs in the subcontinent’s tinderbox. Last week’s India-Pakistan T20 match became a bitter war, with both sides hurling Islamist or Hindutva slogans on social media. But the attacks were not just confined to a cricket match.
At least two homegrown Indian companies were targeted for their festival advertising campaigns. Then there is the sly identity politics being played over a star son’s drug bust case. Mainstream civil society is silent and thus complicit in the jingoist hatred threatening to engulf our lives.
