Before learning the ABC of news, TV channels first learn about the TRP of news. Just over 40,000 TRP ‘boxes’ in a country of over 150 million cable and satellite TV watching homes, decide crores of advertising revenues for TV channels. Thus, TV news in India is ruled by that infamous 3 letter word: TRP (Television Rating Point). High TRPs bring in high ad revenues so everyone can sing, ‘money, money, money’.
TV channels pursue TRPs as relentlessly as King Arthur’s knights once pursued the Holy Grail. Anchors like to say ‘let’s take a commercial break’ because ad breaks give everyone in the studio a lucky break. ‘Break ke baad’ really means daily bread ke baad.
But now the Broadcasting Audience Research Read More
